top of page

natural light - The double-down

Screen Shot 2020-07-11 at 17.10.32.png
Screen Shot 2020-07-11 at 17.17.31.png

Natty Light never agrees with Miller Lite.

Well, there was one time. 

​

When they asked the internet to unfollow them, and we doubled-down.

​

The result, free press for a timely reactive joke.

​

​

FEATURED ON:

​

NEW YORK POST - FOX NEWS - THRILLIST - CAMPAIGN LIVE

​

When Miller Lite invited the Internet to unfollow them...

Screen Shot 2020-07-11 at 17.43.00.png

Not only we agreed with them, but we supported them.

Screen Shot 2020-07-11 at 17.48.29.png

The Internet appreciated our act of solidarity. 

Screen Shot 2020-07-11 at 17.53.26.png

And some people raised valid questions. Gee, we don't know, Lana. 

Screen Shot 2020-07-11 at 17.56.57.png

The great thing is that more people unfollowed Miller Lite because of our campaign.

Which means we doubled down. No pun intended.

Screen Shot 2020-07-11 at 18.01.17.png
bottom of page